Glocalization

A business strategy, originated in Japan, that conducts business according to both local and global considerations. The term first appeared in a late 1980s publication of the Harvard Business Review.

It is the integration of local markets into world markets, where local conditions must be considered in the globalized business strategies.

sources:
Glocalization Globalization to Glocalization: A Conceptual Analysis
THE CONCEPTUAL PROMISE OF GLOCALIZATION: COMMONALITY AND DIVERSITY
glocalization

Glocalization in educational settings:

Education and Leadership in an Era of ‘Glocalization’

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